When Onda Wellness looked to drive holiday sales, grow their consumer audience and gain relevant brand exposure, they partnered with The Tropics to create, manage and execute a multi-brand partnership holiday campaign.

With a tight turnaround to engage and secure aligned partner brands and launch a campaign, our team strategically reached out to a selective group of cross categorical brands with a loyal and relevant consumer base to engage participation for a holiday partnership campaign.

The campaign ran on all brands’ social media platforms and newsletters with an email entry call to action to participate. The campaign exposed Onda to over 160K Instagram followers, 20x the size of their following, as well as 100K newsletter subscribers across brands.

The results of the campaign reported a record high in online orders for Onda as well as several participating brands. Onda’s Instagram following increased by 35% with new and engaged followers (as this was not part of the campaign’s CTA), and they acquired over a thousand new email newsletter subscribers.

Takeaways:

• 35% Increase in Onda’s Instagram Following
• Record High in Online Orders for Months of December and January
• 160K Exposure Total Instagram Followers
• 100K Exposure Total Newsletter Subscribers
• +1K Email Newsletter Subscribers