Luxury furniture e-commerce marketplace, 1stdibs knew they were missing out on a multi-billion dollar annual revenue opportunity from the Interior Design Trade Industry.

Setting out to capture this powerful market, 1stdibs launched a trade-only benefits program and sought out dynamic leadership to bring a comprehensive sales and marketing approach to capitalize on furnishing needs from the world’s top interior design firms and scale this new department.  

Playing an integral role in this initiative, a successful new business strategy was implemented using innovative written and verbal communication styles, unique selling strategies and creative presentation approaches. 

The implementation of these selling strategies proved remarkable success for 1stdibs. Within months, this dynamic leadership produced the highest-grossing trade order in company history and millions of dollars in total order revenue, creating the need to significantly scale this new department from six to over sixty employees.

Takeaways:

• Produced Record-Breaking Order for the Company
• Produced Millions of Dollars in Company Revenue
• Implemented New Business Strategy and Sales Style Approach
• Led Creation in Effective Written and Verbal Communication Content
• Grew Team of Six to 60, 1stdibs’ Largest Department of Revenue