The world’s best stories begin with a conversation.
Let’s chat.
We’re energized by the unknown.
We’re nomad junkies when it comes to charting unfamiliar territories and forging new opportunities to collaborate with exceptional brands.
We are curious to understand what gets you up and moving, what you’ll dig deep for, and what’s next on your travel list.
Let’s exchange stories and explore what we can pull off together.
Shana Blair: Founder of The Tropics
About Shana
Shana Blair founded The Tropics in 2018 when she realized a recurring theme in the profound disconnect in the way companies presented their brand, both to their customers and prospective clients.
With a first-hand understanding of the significant role branding plays as a catalyst in driving new business, Shana became passionate about creating opportunities for businesses to uplevel their brand presence so they can operate at their full potential. and resonate with their audience and grow.
Bringing over a decade of creative branding and strategic selling experience, Shana has led with her combination of creative brand storytelling, innate strategic insight, and emotional intellect at top-tier, international advertising and entertainment agencies like 72andSunny, Sony Entertainment, Netflix, and William Morris Endeavor in LA, and hyper-growth start-up tech companies like Grand Central Tech and 1stdibs in New York.
Shana’s natural ability to resonate with clients through her creative communication style and strategic positioning has landed international enterprise accounts, sparked untapped revenue streams resulting in new sector growth for companies, and has driven millions of dollars in new business revenue for the organizations in which she led her creative efforts.
Her entrepreneurial spirit is what makes her so passionate about helping other like-minded entities present their brand in a way that positions them for success and sustainable growth.
Shana received a B.A. in Journalism and Mass Communication from the University of Colorado at Boulder, where she majored in Advertising with an emphasis on Creative Business Strategy.
An avid traveler with extensive world experience living on nearly every continent, Shana’s unique global lens provides valuable perspective in cultivating meaningful human connection which fully translates into the creative work she delivers for her clients.
It’s no surprise that Shana feels most connected to her own authentic nature in The Tropics. Her spirited energy and creative vibrancy thrive in the jungle; be it lush, concrete, or any wild, flourishing environment yet to explore.
The Tropics.
Creative Brand Alignment Studio
Shana Blair
Founder + Chief Creative Officer
(e:) shana@liveinthetropics.co
(t:) 949-887-1880
Los Angeles, CA
New York, NY
Let’s chat.
We would love to learn about your brand, new venture, and creative initiatives.
Drop us a line and we will reach out to chat in more detail about our work and how we can collaborate on your next project.