When Corc Yoga looked to scale awareness in the health and fitness industry and establish a reputation with wellness’ most relevant thought-leaders, The Tropics leveraged a strategic partnership with lifestyle media brand, MindBodyGreen, securing Corc Yoga as the official yoga mat partner for their highly esteemed annual wellness summit, Revitalize.  

The invitation-only summit brought together hundreds of influential health and wellness professionals, including fortune 500 CEOs, top doctors and medical professionals, published authors and journalists, and celebrity fitness instructors.

The summit featured innovative panel discussions, yoga, meditations and more. As the official mat partner for the event, the esteemed attendees practiced yoga and participated in healing sound baths and meditations on Corc Yoga mats throughout the weekend, giving a hands-on experience using their mats and an opportunity to discover the brand in a unique, amplified setting.

Guests received branded educational content on Corc Yoga’s practical and environmental benefits, as well as an online promotional code. This event partnership, secured by The Tropics at zero investment cost to Corc Yoga, resulted in a significant online order growth, International Resort partnership deals, celebrity yoga instructor partnerships, and powerfully influential social media posts from guests, brands and yoga instructors with +500K followers.

Takeaways:

• Significant Online Order Growth
• Social Posts from Brands and Fitness Instructors with +500K
• International Hotel & Resort Partnership Agreements
• National Press Features
• Celebrity Yoga Instructor Partnerships
• Zero Investment Sponsorship Cost for Corc Yoga